Here are the 7 Reasons Why LinkedIn is Important

Here are the 7 Reasons Why LinkedIn is ImportantHere are the 7 Reasons Why LinkedIn is ImportantWhy LinkedIn is Important 7 Reasons to Polish Your Profile TodayYouve heard LinkedIn is important, but is it actually? And if so, why? We take a deep dive into the networking platform.Did you know that LinkedIn, the professional social networking platform, has actually been around longer than Facebook, Twitter, Snapchat, and Instagram? But its more relevant now than ever.Why? Because it hosts more than 500 million professional profiles, which means nearly an unlimited supply of network connections and job opportunities. From seeking a new job to maintaining your personal brand, LinkedIn is an important part of being a full-fledged professional in any industry these days.Here are seven important reasons to create a LinkedIn profile or dust off your long-forgotten one.1. You can tap into its powerful job boardWhy is LinkedIn important for job seekers? Youll find a number of reasons in this list, but lets start at square one You can search its robust job board and even apply to jobs through the networking platform.Search jobs by keywords and location. Even if youre not actively seeking new employment, you can set job alerts based on your career interests to regularly receive email updates and stay in the loop.You can also be sneaky about it. If youre connected with co-workers and managers, turn on your Im interested button, which will let recruiters know youre open to hearing about new opportunities. LinkedIn will hide this open invitation from folks at your current company.With LinkedIns premium account, you can access more information about job openings, but its not necessary if you dont want to splurge on the $29.99 monthly fee.2. You can build your brandJust like companies build their brands, its important for you to build your professional brand online. How do you stand out from others in your industry? What makes you marketable? Why should someone pay you six f igures?Personal websites are great for this, but they often come with extra costs and hours and hours of building and finessing. LinkedIn is a simple way to put your name on the professional map. Upload a professional profile picture and write a powerful summary that emphasizes your strengths and showcases your personality. When recruiters, employers, co-workers, and managers peruse your profile, they should be able to gain a strong understanding of who you are and what skills you bring to the table.3. It can help rank your name on GoogleChances are, if you apply to a job, one of the first things an employer will do is Google your name. Even emailing a new client could result in a Google sweep of your name.If youve never Googled yourself, nows the time. What pops up on the first page of results?Heres why LinkedIn is important Ranking on Googles first page can be difficult, but LinkedIn is a well-known and powerful network and Googles into it. Because of that, its typically easier to get your LinkedIn page to rank on Google versus your homemade website or online portfolio. If your LinkedIn profile is the first thing a prospective employer will see, then maybe its time to get one ... or edit your existing one to stand out among the crowd.Related Why You Should Google Yourself to Monitor Your Online Personal Brand4. It maintains your rotationskartei of contactsRemember that awesome young professional you met at that conference three years ago? Or that friend of a friend who was interested in freelancing for your company?Honestly, probably not.Rather than stuffing their business cards in your desk drawer or adding their email addresses to your outdated address book, add these folks on LinkedIn when you meet them. Keep them in your connections so one day you can reconnect when the times right.5. You can research companies and its employeesSure, if youre applying for jobs you can access openings from other job boards there are plenty of those out there. However, L inkedIn offers other perks.These days, many companies maintain their own LinkedIn pages where theyll update company information, share company nachrichten and insight, and showcase current employees. If the company knows what its doing, you should get a good, solid feel for its culture and its people to make sure its a fit for you before diving into the interview process or accepting a job.6. It can help you tap into industry newsLike other social networks, LinkedIn aggregates a timeline when you log in. There, youll find news updates from your connections, your groups, and your company. Its both fun and wise to keep tabs on industry trends and reports.7. Network, network, networkCan we emphasize this enough? LinkedIn is such an important networking tool.Even if youre an introvert and hate networking events, you can still foster meaningful LinkedIn connections. Through LinkedIn, you can build a relationship with mutual connections, folks in your field, and even your greatest role mo dels.In conclusionIf you were wondering how important LinkedIn could actually be, then hopefully this list convinced you its one of your most powerful professional tools. With it, you can build and maintain your network, search for jobs, and build your professional reputation.Plus its free, and it only takes about 30 minutes to create a profile. So why wait?Click on the following link for more networking advice.Is your LinkedIn in need of a makeover or dont know where to start with your profile? TopResume offers LinkedIn makeover services thatll help you build your brand, attract recruiters, and grow your network.Recommended ReadingAsk Amanda Can I Have 2 LinkedIn Profiles?Its Time to Let Go of These 5 LinkedIn MisconceptionsHeres How to Get Noticed on LinkedIn